A Custom Approach · Prepared for
Roger Banning
RE/MAX Fine Properties
RogerBanning.com
Twenty four years of work, finally packaged as a brand. Qinary runs strategy, brand, avatar, social, platforms, private Slack and the portal, and sits in on the GorgeousScottsdaleHomes rebuild at no charge. You shoot short clips. We edit, caption and publish. No AI content, so what goes out still sounds like you.
You are not starting from nothing. You are starting from twenty four years nobody can see.
You told us you started in 2002, learned to work online leads and track what they actually did, and built the business on good websites and follow through. Top one percent in Arizona, RE/MAX Hall of Fame, Chairman's Club, and the letters after your name. Almost none of that is visible to somebody who finds you on Instagram today. Eleven hundred followers and twenty nine hundred on Facebook is not a content problem, it is a packaging problem, and it is the easier of the two to fix.
You also said it plainly: your disdain for attention is smaller than your desire for a serious push in the next fifteen years. We built this around that sentence. You are not going to become a personality. You are going to become the obvious authority on the communities you already sell, and the system below is what turns twenty four years of judgment into something a buyer can find, read and trust before they ever call you.
The rebrand and the digital presence are the strength. The social is what makes people go looking for it.
Your words, in the order we are going to work inWhat you already have
The raw material- Twenty four years of transactions and the pattern recognition that comes with them
- Top one percent in Arizona, Hall of Fame, Chairman's Club, CRS, CLHMS, SFR and an MBA
- Seventy six Google reviews, which is real proof most agents cannot show
- A listing presentation and marketing booklet you already take to appointments
- Two sites, a Real Geeks site with a strong back end, and the Luxury Presence partnership with Jeff
None of this is being replaced. It is being made findable.
What is missing
The gap this closes- A position that is yours and not RE/MAX's, said the same way everywhere
- A front end that says what the back end can already do
- Regular proof of the judgment, not just the listings
- A reason for a McDowell Mountain Ranch seller to call you first instead of third
- Anything at all working while you are in an appointment
Everything below exists to close these five.
Four pillars, built in order.
The rebrand comes first, because everything else is downstream of knowing what you stand for. Then the buyer research, then the daily content, then the studio. About a week from the strategy session to your portal.
Brand Strategy
The rebrand you asked for, done properly. A full study of what twenty four years actually bought you, and the position you can own in North Scottsdale and McDowell Mountain Ranch. This is the document the website rebuild gets measured against.
- Full brand study across both sites, your social, your Zillow profile and the seventy six Google reviews
- Competitive landscape across the Scottsdale communities you actually sell in, McDowell Mountain Ranch included
- Category definition and positioning statement
- Unique differentiator, defined and defensible
- Emotional attributes and perception targets
- Voice, tone and messaging framework
- Narrative architecture: the 2002 start, the online lead discipline, and why that still matters in this market
- Full Brand OS document
Avatar Strategy
You have worked online leads since 2002 on instinct and tracking. This is the same instinct backed by third party panel data: who they are, what they value, and what actually makes them pick up the phone.
- Ideal client avatar, modeled and documented
- Third party syndicated consumer and lifestyle panels
- Psychographic profiling, values, motivations and status drivers
- Demographic and household modeling for the people you actually want to work with
- Life stage and buying signals mapped to content
- Buying triggers and objections mapped to content
- Platform and consumption behavior per avatar
- Your own avatar, modeled for your brand alone
Social Storytelling
The part you were honest about not loving. It is built to be short, specific and about the work, not about you performing. Thirty to sixty seconds from your car between appointments is the whole ask. We edit, caption and publish.
- Weighted content pillar architecture
- Daily prompts to your private portal, built from your pillars
- You shoot. We edit, caption, design and publish
- Published to Instagram and Facebook
- Private Slack for the working conversation
- No AI-generated content, ever
- Community management on comments and DMs
- Hashtags, covers and calendar handled for you
- Analytics in the same portal, and prompts retuned around the winners
Studio Production
The fastest way past camera reluctance is a room where somebody else runs it. In-studio head-and-shoulder in Arizona is included for subscribers, and your office on Pima is about fifteen minutes away.
- Free in-studio head-and-shoulder in Arizona for subscribers
- Two hours and three outfits covers about thirty days
- On camera coaching and direction throughout
- Full edit, color, captions and delivery
- Each session cut into a month of short form
- Come every month or every other, whatever suits your travel
Included bonus, no charge: consulting on the GorgeousScottsdaleHomes.com front end rebuild.
Structure, messaging and copy reviewed against your Brand OS, so the site says what your social saysStep by step.
About a week from the strategy session to your portal. The ranges below are how the first ninety days actually run.
Week one
Kickoff and brand study
Two hours with you. Unique identifiers, emotional attributes, and what this should build toward. Everything downstream comes out of this session.
Weeks one to three
Brand and avatar
Position, differentiator and voice, then the third party data pull to model your buyer across your market. Both halves get written into your Brand OS, and your weighted content pillars come out of it.
About one week
Portal, Slack and daily shooting
About a week from the strategy session to portal install. You get the private portal as an app on your phone, Slack for the working conversation, and a prompt every morning. You shoot short clips and upload them. We edit, caption and publish. The prompt is a starting point and you can take it wherever you want.
Around week four
First studio day in Arizona
In-studio head-and-shoulder is included for subscribers. Two hours and three outfits gives us roughly a month of polished content. Daily shooting keeps running, because that is still where most of the reach comes from.
Monthly
Strategy call
We get on the phone each month to look at what ran, what you want to push next, and anything changing in your business or your market that should show up in the prompts.
Ongoing, formal review at 90 days
Analytics and optimization
Your numbers sit in the same portal, so there is never a question of whether this is working. We read them every month and we teach you to read them too, down to which pillars are pulling and which formats are turning into real conversations. Your prompts then get rewritten around whatever is winning.
Two hours a week, in the gaps you already have.
Between showings, before a listing appointment, in the car. You shoot the clip. Everything after it sits with us. No AI content.
Your side
Roughly two hours a week- Read your prompt each morning so you know what to look for in a day you were having anyway
- Shoot short clips on your phone, thirty to sixty seconds, no editing and no captions
- Upload straight from the portal app on your phone
- Use private Slack when something needs a real conversation
- Come by the studio for a session when it suits you, it is fifteen minutes from your office
- Tell us about new listings, price moves and what you are hearing in the market, so we can steer
You never write a caption or schedule a post.
Our side
Every day- Brand strategy, positioning and the full Brand OS
- Avatar modeling, third party data and psychographic research
- The weighted content pillar architecture
- Every prompt written and scheduled to your portal
- All editing, captions, copywriting, design and covers
- Publishing across the platforms in this scope
- Consulting on the GorgeousScottsdaleHomes.com front end rebuild, included at no charge
- Private Slack, staffed
- No AI-generated content on your accounts
- Studio, crew, direction and the full post production
- A monthly strategy call
- Monthly analytics, read for you and explained to you
- Prompts rewritten around whatever the data says is working
If you uploaded it, we treat it as approved. Nothing sits waiting in your inbox.
Ninety days is where we start, because that is how long it takes the platforms to trust a new rhythm.
Consistency is the largest ranking signal there isStopping and restarting puts you back at zero. Inside the first ninety days you should see new reach in your own account, and the numbers to prove it are sitting in your portal the whole time.
This is the program. Checkout below is the $997 monthly subscription.